Spot Demand Before It Reaches a Pitch Deck

Two ways to use complaint data in diligence

First, as a check. A founder claims a painful, widespread problem — does the independent evidence agree? Search the space and see how many people describe that friction unprompted, and how recently.

Second, as a source. Categories where complaint volume is rising and no credible tool exists are where the next set of companies will come from, and you can see that before anyone pitches you.

What the score does and does not tell you

• Evidence strength is measured, not judged — it reflects how many independent sources report the problem
• Competition gap reflects what users say about existing tools, not a market map
• Nothing here models team quality, timing or capital efficiency, which is most of what decides outcomes

Revenue anchoring

The revenue database holds comparable companies with known figures. It is useful for sanity-checking a revenue projection against what similar businesses actually achieved, rather than against a market-share assumption.