Demand Research for Startup Founders
Most startups die because nobody wanted the thing, not because the code was bad. The cheapest possible way to avoid that is to start from a problem somebody has already written down.
Last updated 2026-08-17
The problem with how ideas usually start
Founders typically start from one of three places: a personal annoyance, a trend they read about, or a competitor they think they can beat. All three can work, but all three share a flaw — the sample size is one, and it is you.
The alternative is not more brainstorming. It is reading what thousands of people have already said about their own problems, in public, unprompted, when they had no idea anyone was listening.
What you actually get
- Opportunities ranked by a weighted score across seven dimensions, so you can triage quickly rather than reading everything
- The original complaints behind each one — the actual Reddit post, the actual one-star review, with dates and links
- Named competitors and the specific gap their own users complain about, so you know what you are really up against
- A realistic revenue band anchored on comparable companies, not a hopeful multiple of a market-size figure
- A build plan broken into ordered steps from zero to first paying customer
How to use it without fooling yourself
Sort by evidence strength before you sort by score. An idea with a 90 score backed by three complaints from one platform is weaker than a 70 backed by forty complaints across four.
Read the verbatim quotes, not the summaries. The summary is our interpretation; the quote is what the person actually wrote. If the two feel different, trust the quote.
Look hard at the competitors section. If we could not name a single competitor, that is usually a warning rather than an opportunity — it often means nobody has found a way to make money here.
What this will not do
It will not tell you what to build. It narrows a field of infinite possibilities down to a few dozen well-evidenced ones, and then you still have to pick, and you still have to talk to customers.
A high score is a reason to investigate, not a reason to start. Treat it as the beginning of your research, not the end of it.
Questions
How is this different from an AI idea generator?+
An idea generator invents something plausible from a prompt. Every opportunity here is derived from complaints real people wrote, and each one links back to those complaints so you can read them yourself. If the evidence is thin, you will see that rather than a confident-sounding paragraph hiding it.
Are these ideas exclusive?+
No, and be sceptical of anyone selling exclusivity on an idea. Execution and distribution decide outcomes far more than idea novelty. What matters is that the demand is real, which is what we can actually help with.