Free toolMetrics
Churn Rate Calculator
Churn compounds. A rate that looks survivable monthly is often brutal annually — this shows both, plus the average customer lifetime it implies.
Your numbers
Result
Customer churn (monthly)
4.5%
- Gross revenue churn
- 4.5%
- Net revenue churn
- 1.8%
- Negative is excellent
- Annualised customer churn
- 42%
- Average customer lifetime
- 22.2 mo
What this means
Churn is in a workable range. Watch net revenue churn as the truer measure of account health.
Questions people ask
What is a good monthly churn rate?+
For SMB SaaS, 3–5% monthly is typical and under 3% is strong. Enterprise should be well under 1%. Consumer apps routinely run higher and compensate with volume.
Why is net churn more important?+
Because expansion from existing customers can outpace losses. Negative net churn means revenue grows even if you never sign another new logo.