CAC Calculator
Blended CAC flatters you by hiding organic wins inside paid performance. This splits them so you can see what acquisition actually costs when you pay for it.
Your numbers
Result
Blended CAC
$175
- Paid CAC
- $280
- Payback period
- 3.6 mo
- Total acquisition spend
- $7,000
What this means
Payback inside twelve months is fundable and self-sustaining at modest growth rates.
Questions people ask
Should salaries be in CAC?+
Yes — fully loaded sales and marketing salaries, commission and tooling. CAC that counts only ad spend is not comparable to anyone else's number.
Why separate paid CAC?+
Because organic customers do not scale with budget. Paid CAC tells you what the next customer costs when you turn spend up.
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