How to Use Reddit for Market Research
Reddit rewards a specific search style. Get the phrasing right and it becomes the best free complaint corpus available.
Last updated 2026-08-17
Phrase it like a frustrated person
Category searches return recommendations and marketing. Complaint phrasing returns problems. Search 'I hate that', 'is there a tool for', 'doing this manually', 'we built our own', 'switched away from'.
Read the replies
The post is usually a general question. The specific, valuable complaint is almost always three replies down, from someone describing their own situation in detail.
Sort by new
Top-sorted results are old by definition. A problem that was real in 2021 may have three good solutions now. Recency matters more than upvotes for this kind of research.