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Using the data

Searching the Database

Search runs across three layers at once — synthesised opportunities, extracted pain points, and the original complaint text.

Last updated 2026-08-17

Three layers, one query

  • Opportunities — the synthesised product ideas
  • Pain points — individual frictions, closer to the raw signal
  • Complaints — the unedited original documents

Searching effectively

Search the workflow, not the category. 'Invoicing' returns a lot; 're-key invoice' returns the specific friction. The more specific the phrase, the closer you get to a real problem.

Product names work well too. Searching a competitor by name surfaces every complaint we hold about it.

See it in practice.

Browse opportunities