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Research

Job Posts Are the Purest Demand Signal

Most demand signals require interpretation. A job post does not: there is a problem, there is money, and there is urgency.

Last updated 2026-08-17

What a job post tells you that a complaint does not

A complaint tells you somebody is annoyed. A job post tells you somebody has moved money to fix it. That difference is the whole gap between a problem and a business.

It also tells you the price ceiling. If the role pays $3,000 a month, software that eliminates it can credibly charge a meaningful fraction of that.

What to look for

  • Repetitive, well-specified tasks — 'copy data from X into Y each week'
  • The same posting shape recurring across different companies
  • Roles that exist purely to move information between two systems
  • Contract work that keeps being re-posted, meaning nobody solved it properly

The limit of the signal

Some work is hired out precisely because it needs judgement. Automate the mechanical middle, not the parts that required a person for a reason — and read the posting carefully enough to tell which is which.

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